What was the relationship of customer relationship management to Kenya Airways’ business performance and business strategy?

Answers

Answer 1

There was a close relationship between Customer Relationship Management and their Business Performance of the Kenyan Airways.

In the case study 'Kenyan Airways Flies High with Customer Relationship Management', the progress of the Kenyan Airways of understanding the importance of Customer Relationship Management in their business. Essentially, Customer Relationship Management (CRM), was a business strategy that the airlines realized the importance of, in order to build an efficient business and increase profits. Until 2014, although the Kenyan Airways was one of the top airlines in Africa, for both domestic and international travel, it could not capitalize effectively. This was because they company did not procure any data on its customers, thereby, limiting their knowledge on them, and therefore, not being able to cater to their special needs/requirements. It was only after adopting the Oracle tools, that they were able to collect customer data, they were able to improve CRM and as a result, the increase in sales as well as profits for the company.

From the above, the relationship between CRM and the Business Performance of the Kenyan Airways is clear.

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Related Questions

briefly describe micromarketing and explain what weakness it shares
with mass media advertising.

Answers

Micromarketing is a type of advertising that focuses on appealing to a small, niche market. Micromarketing is the direct marketing of goods or services to a specific consumer base.

It has the following weakness with mass media advertisement:

It is more time consuming as in micromarketing you first have to identify the customer base and then target only themIt incurs higher costs as to target only specific audience traditional methods can't be used and it increases the costThere's always a possibility of targetting wrong audience or not able to identify the correct customer base which can result all the money and time invested to go in vain

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Which of the following heuristics or rules of thumb are used to make inventory decisions?

Estimated order quantity
Sale for sale
Period order quantity
Cash-to-cash cycle
All of the above

Answers

Estimated Order Quantity, Sale for Sale, Period Order Quantity and Cash-to-cash Cycle are all the heuristics that need to be followed while making inventory decisions. Option E is the correct answer.

All of the given options are rules of thumb while making an inventory decision. Estimated Order Quantity or EOQ is the number of additional units that a firm must place with respective to each specific order, so that the company can ensure that the inventory costs can be as minimal as possible.Period Order Quantity, is the pre-fixed number of orders that must be placed that is calculated over a specific period of time. Cash-to-cash Cycle refers to the time period between which the companies/firms make payments to inventory suppliers, and receive the cash for their goods and/or services from their customers.

Therefore, it is clear that all the above options are correct.

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Deciding on a specific course of study in college typically involves choosing blank

Answers

Answer: i think a career path

Explanation:

Answer: Academic Major

Explanation:

Got it right

What is the current yield on a 3 year bond with 10% annual coupons, a par value of 100, and a current price of 107.87?

Answers

The Current Yield will be 27.55%

[tex]Current.Yield = \frac{Annual.Coupon.Payment}{Current.Bond.Price}[/tex]

Given in the question:

Annual coupon rate= 10%=0.1

Par value=100

time= 3 years

current value=107.87

To Find: Current Yield

What is current yield?

The current yield represents the bond's annual return based on a bond's current price and coupon payments. A bond's coupons payment divided by its current price is the formula for calculating current yield.

[tex]Current.Yield = \frac{Coupon.Payment}{Current.Bond.Price}*100[/tex]

Annual coupon payment = Par value * Annual coupon rate*time

⇒Coupon payment = 100*0.1*3

⇒Coupon payment=30

⇒ [tex]Current.Yield = \frac{30}{108.87}*100[/tex]

⇒ Current Yield=27.55%

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7. Which of the following is not true about bonds? In all of the statements, assume other things are held constant. Question 8 options: c. For any given maturity, a given percentage point increase in the interest rate causes a smaller dollar capital loss than the capital gain stemming from an identical decrease in the interest rate. d. From a borrower's point of view, interest paid on bonds is tax-deductible. a. Price sensitivity, that is, the change in price due to a given change in the required rate of return, increases as a bond's maturity increases. b. For a given bond of any maturity, a given percentage point increase in the interest rate (rd) causes a larger dollar capital loss than the capital gain stemming from an identical decrease in the interest rate.

Answers

Answer:

1.0%percantage point

Explanation:

PLEASE HELP WITH THIS DISCUSSION PLEASE
Today, money comes in many different forms. When you go to purchase something at a store, you pay money in the form of cash, a check, a credit card, or a debit card. Some people even have payment apps on their smart phones.

Now imagine paying for a pizza with seeds ... yes, seeds. What if everything was paid for by using seeds? How would this change the world we live in?

In Holland during the 1600s, tulip bulbs were very valuable. So valuable, in fact, that they were sometimes used as money. Try to imagine a tulip bulb, the seed of a tulip, being worth 4,000 gold pieces. During this time in history, tulip bulbs in Holland were more valuable than some homes. From our modern perspective, this sounds ridiculous. However, it is true.

Identify at least three potential problems with using tulips as a form of currency.

Answers

Three potential problems with using tulips (commodity) as a form of currency are Deterioration, Bulkiness, and High opportunity cost due to their inherent value.

What is a commodity as a form of currency?

Commodity money is a physical good with 'intrinsic value.'  This implies that the commodity can be used outside of its use as money.

Some historic commodity currencies included:

AlcoholCocoa beansCopper, Gold, SilverSaltSea shellsTeaTobaccoTulips.

While commodity money is durable, divisible, easily exchangeable, and rare, they are subject to the following disadvantages:

Deterioration.Bulkiness.Indivisibility.High opportunity cost due to its inherent value.Subject to supply and demand.

Thus, three potential problems with using tulips (commodity) as a form of currency are Deterioration, Bulkiness, and High opportunity cost due to their inherent value.

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A career is something that you train for and intend to do _______________.

Answers

I’m not too sure, but I think “long term”might fit in the blank, as a career is something you want to to do for a significant time of your life while a job is temporary.

Answer:

I believe the answer would be you intended to do happily and what you want to do with your life.

Explanation:

What makes a good manager

Answers

Good mangers achieve hard-working, productive and effective workforces and they attract exceptional staff and they add to profits and reduce costs.

Interest expense on the $30,000 loan obtained from the city council on August 1 should be recorded.

Answers

The Journal entry for the Interest expense on the $30,000 loan will include a debit to Interest Expense account and a credit the Accrued Interest Payable account.

What is an Interest expense?

This refers to cost incurred for borrowed funds such as on bonds, loans, convertible debt etc.

The effect on this on the journal entry is that its increases the expense and payable accounts.

Therefore, the record will include a debit to Interest Expense account and a credit the Accrued Interest Payable account.

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. Suppose you are given a privilege to choose between Capitalism and Socialism as an economic system to be followed in Ethiopia. Which do you choose? Support your answer with at least five justifications.

Answers

The system that would be chosen between Capitalism and socialism is capitalism.

Why Capitalism is chosen over socialismThe people of the nation have the right to make economic choices based on production.The demand and the supply of goods are rested in the hands of the people instead of the government.It allows for private ownership of properties unlike socialism.It encourages the people to be innovative as well as efficient.It provides for growth and freedom in the economy.

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Read the “Did United Sacrifice a Customer’s Well-Being to Its Own Needs” example on p. 82 in Ch. 3 of Management: A Practical Introduction. In your response:

Discuss whether you feel that this is how businesses view their customers.
Examine whether an airline’s need to staff or cancel a flight is more important than passengers’ needs to travel to their destinations.
Explain what may happen if an airline makes a poor choice, as in Dr. Dao’s case, that affects its external stakeholders by jeopardizing its stock price.

Answers

1. Some of the big organizations look at their customers differently by keeping their needs first and then the needs of the customers.

2. It is the worst situation to cancel the flight than to lose the few customers.

3. Many of the customers have declined travelling in the airlines as because of the viral video.

What is customer?

Customer refers to the person who fulfills is needs and desires through the purchase of the product.

The majority of businesses do not view their clients in this manner, but I believe that some large organizations and corporations do.  

The flight cancellation is the worst situation than losing the few customers as it degrades the reputation of the company. Even if all of the demands of the paying customers must come first, the airline generally considers its profitability.

Yes, a significant number of United's regular customers have begun to decline to fly with United any longer as a result of the viral video, which depicts what many people perceive to be abuse.

Thus decline in the customer base led to the drop of the stocks which ultimately resulted negatively affects all shareholders.

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According to the Conceptual Framework, which qualitative
characteristics enhance the usefulness of information that is relevant and faithfully
represented?
A. Comparability, Understandability, Timeliness, Verifiability
B. Consistency, Prudence, Measurability, Verifiability
C. Consistency, Reliability, Measurability, Timeliness
D. Materiality, Understandability, Measurability, Reliabilit

Answers

The conceptual framework which enhances the usefulness of information is represented as Comparability, Understandability, Timeliness, Verifiability. Thus the correct answer is A.

How to determine the usefulness of information?

Useful of information is determine by the factor that how effectively facts are utilised in purposeful manner. This piece of information should helps the reader in better decision making.

This information will be based on qualitative characteristics like understandability to the reader, comparability, timeliness and verifiability of the content to be used.

Therefore, option A Comparability, Understandability, Timeliness, Verifiability is the appropriate answer.

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Question 2

The cash flow for projects A, B, C are given below:

Year

Project A

Project B

0

1

2

-100

0

200

-100 100

0

Project C

-100

0

0

3

-100

100

300

(a) Calculate the payback period and net present value for each project (assuming a 10% discount rate).

(b) If A and B are mutually exclusive and C is independent, which project, or combination of projects, is preferred using (1) the payback method or (2) the net present value method? What do the results tell you about the value-additivity properties of the payback method?

Answers

Answer:

A

Explanation:

Calculate the payback period and net present value for each project assuming a 10 % discount rate

Explain the competitive structure of the community

Answers

The competitive structure of the community simply entails how individuals compete with each other for survival.

What is a community structure?

It should be noted that a community structure is the internal structure of a neighborhood or an area.

In this case, the competitive structure of the community simply entails how individuals compete with each other for survival. They also compete for resources.

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2. How could you assess whether new office designs are improving the organizational culture

Answers

Answer:A proper office layout is the key to a high performance office. This means both good performance from your employees but also your business. Companies that have a great culture are highly sought after by prospective employees and can provide a competitive advantage in both hiring and retaining staff.

Explanation:

The graph depicts five demand curves. Please rank each curve in terms of elasticity. A curve that is more elastic than another curve for any given quantity can be considered more elastic.

Answers

From most elastic to inelastic: Elastic graphs look more horizontal while Inelastic graphs look more vertical.

What is elastic and inelastic demand curve?

Elastic demand curve indicates that the price changes greatly influenced the quantity demanded or supplied.

Inelastic demand curves indicates that a given percentage change in price will have a very smaller percentage change in quantity demanded or supplied.

Elastic demand curve is more sensitive to the price changes as compared to the Inelastic demand curve.

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Jerry bought a house for $500,000 and made a $100,000 down payment. He obtained a 30-year loan for the remaining amount. Payments were made monthly. The nominal annual interest rate was 9%. After 10 years (120 payments) he decided to pay the remaining balance on the loan. (a) What was his monthly loan payment? (b) What must he have paid (in addition to his regular 120th monthly payment) to pay the remaining balance of his loan?

Answers

The monthly loan payment of the home loan will be 3443.67. which is to be repaid on the balance payment

What is a loan?

A loan is the lending of money by one or more people, businesses, or other entities to other people, businesses, or other entities. The recipient incurs a debt and is often responsible for both the principal amount borrowed as well as interest payments until the debt is repaid.

Calculations are as follows:

Interest per day is 25000 x 365, or 68.49.

2054.79 per month in interest (68.49 times 30)

360 times 500000 equals 1388.88 in principal.

2054.79 + 1388.88 = 3443.67 using simple math, the total monthly payment for principal and interest.

3443.67 x 360 =1,239,724.40. That amounts to 5%. Don't forget about taxes, insurance, and other obligations.

Thus, the correct values of repayment of loans are 3443.67.

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Kacy is working on an advertising campaign. What is her position

Answers

The position of Kacy while working on an advertising campaign is called an Advertising Manager.

What is advertising?

Advertising is the task of promoting the products manufactured by a company through ads on various electronic devices.

The Advertising Manager is a professional who works in advertising agencies in the respect of advertising campaigns for their respective clients. They usually collaborate with the sales department in creating and presenting the advertisements and which medium has to be used for adverting those ads.

Therefore, the Adverting manager would describe the designation of Kacy as working for an adverting campaign.

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A flexible budget takes into account

Answers

A flexible budget takes into account how changes in production affect the cost.

What is a flexible budget?

It should be noted that flexible budget us the tool that's used in the preparation of financial statements.

In this case, a flexible budget takes into account how changes in production affect the cost.

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Qureshifeds dsdgdsf gfdgdf

Answers

What kind of question is this?

Thank you so much for this

An employee earned $61,300 during the year working for an employer. The Federal Insurance Contributions Act (FICA) tax rate for Social Security is 6.2% of the first $137,700 of employee earnings per calendar year, and the Federal Insurance Contributions Act (FICA) tax rate for Medicare is 1.45% of all earnings. The current Federal Unemployment Taxes (FUTA) tax rate is 0.6%, and the State Unemployment Taxes (SUTA) tax rate is 5.4%. Both unemployment taxes are applied to the first $7,000 of an employee’s pay. What is the amount of total unemployment taxes the employee must pay?

Answers

Based on tax laws, the total amount of unemployment taxes that the employee will pay is $0.

What amount of unemployment taxes do employees pay?

Unemployment taxes are paid by employers on the basis of the amount they pay their employees.

This means that the employees don't actually pay unemployment taxes, but their salaries allow for the calculation of unemployment taxes.

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The amount of unemployment taxes paid by the employees is equivalent to zero in accordance with the rules made by the IRS authority.

What is IRS?

IRS stands for Internal Revenue Service and is the authority in the US country that monitors and regulates the taxation system of the US.

The unemployment taxes are the impositions put on the income of employees but are required to be paid by the employer. It is merely done to provide funding for workforce agencies of states in the US country. It is determined as per the rate permitted by the IRS authority.

Therefore, the employee needs to pay nothing in respect of the unemployment taxes.

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Explain the term "Business Plan" with relevant examples.
ontent of business plan

Answers

A business plan is a formal written document that contains the goals of a business and how they will achieve them. It also includes the time-frame they want to achieve those goals in.

Can financial markets help deploy renewables? Please explain in three sentences.

Answers

The global renewable energy market was valued at $881.7billion in 2020, and is projected to reach $1,977.6 billion by 2030, growing at a CAGR of 8.4% from 2021 to 2030

Determine which business uses a periodic inventory method.
A. Home improvement store
B. A toy store
C. A supermarket
D. Luxury car dealership

Answers

D) luxury car dealership
D. Luxury car dealership

Mr. Ananta Jalil has received a job offer from a large investment bank as an assistant to the vice
president. His base salary will be $35,000. He will receive his first annual salary payment one year from
the day he begins to work. In addition, he will get an immediate $10,000 bonus for joining the company.
His salary will grow at 4 percent each year. Mr. Jalil is expected to work for the next 5 years. What is the
present value of the offer if the discount rate is 12 percent?
[Hints: Mixed cash flow]

Answers

The present value of the offer is $145,466.83

What is the present value?

The first step is to determine the present value of the growing annuity. The formula that would be used is:

[tex]\frac{P}{r - g}[/tex] x [tex][1 - \frac{1 + g}{1 + r} ^{n} ][/tex]

Where:

p = base salary r = discount rate g = growth raten = number of years

$35,000 / (0.12 - 0.04) = 437,500

1 - (1.04/0.12)^5 = 0.31

0.31 x 437,500 = $135,466.83

Present value =  $135,466.83 + $10,000 =  $145,466.83

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In the list below, one statement is true and three are false.

When the firm is in financial distress, stockholders have an incentive to take risks. That's because riskier projects have higher NPV than the safer projects.
[ Select ]
The signaling theory says that it would be profit-maximizing for the firms to increase their amount of debt, as long as the tax savings from increasing debt are higher than the potential financial distress costs.
[ Select ]
Under both the pecking order theory and the signaling theory, firms that increase their debt amounts want to send a certain signal to the investors.
[ Select ]
Studies have shown that some firms choose their capital structure in such a way that it brings the most after-tax cash to its investors. For example, if a firm faces a 40% corporate income tax rate, its stockholders face a 25% income tax rate, and its creditors face a 32% income tax rate, then such firm may choose to have more debt (is the underlined part true or false?).
[ Select ]

Answers

Answer:

I think this is true and other are false. well just my guess

Explanation:

Studies have shown that some firms choose their capital structure in such a way that it brings the most after-tax cash to its investors. For example, if a firm faces a 40% corporate income tax rate, its stockholders face a 25% income tax rate, and its creditors face a 32% income tax rat

What is product positioning?
A. The set of plans for product, price, place, and promotion that the
marketer will use
B. The process of dividing up a total market into groups (segments)
with similar needs and buying behaviors
OC. The use of names and symbols to identify the company's products
D. A definition of how the company intends for customers to view its
product relative to the competition
SURMIT

Answers

Answer:

A

Explanation:

Product positioning allows a business to filter its customers, offerings, marketing strategies and perspectives. Creating a distinguishable position for a product allows the business to identify the shape the brand should take

Firms are becoming ever more dependent upon electronic communication channels for many reasons, including: virtual employees, growth of project complexity, the global marketplace, and the fact that customers can now come from everywhere. Do you believe that high quality virtual presence (video, audio, shared documents, etc.) is becoming more important? Explain your answer.

Answers

Yes they are becoming more important because we are allowed to store more storage

If you are willing to accept some risk in your long-term savings strategy, you might want to invest in

A. stocks
B. certificates of deposit
C. savings accounts
D. bonds

Answers

If you are willing to take a risk in your long-term savings strategy, you could invest in stocks.

What are stocks?

Corresponds to a percentage of the share capital that a company trades on the stock exchange, with the investor who buys a fraction of this capital, the partner of a company, and receiving dividends on the profitability of a period.

Therefore, investing in stocks can be risky due to the economic conditions and financial health of the company, and it is essential to implement a diversification strategy to reduce the risk of losses.

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Answer:stocks

Explanation: DID not just take the quiz and look at the lesson ;)

what is the price of a two year bond with a 9% annual coupon and a yield to maturity of 8%​

Answers

Based on the period of the bond, the coupon rate, and the yield to maturity, the price of the bond is $1,017.83.

How much does the bond sell for?

This can be found as:

= Present value of coupon payments + Present value of par value

Coupon is:

= 9% x 1,000 par value

= $90

Note: When par value is not given, assume it is $1,000.

Price is:

= (90 / (1 + 8%)) + (90 / (1 + 8%)²) + (1,000 / (1 + 8%)²)

= 160.4938 + 857.3388

= $1,017.83

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. All the students in SS3 of a named school take either Mathematics (M), or Physics (P) or Chemistry (C). 40 take Mathematics, 42 take physics, 38 take Chemistry, 20 take Mathematics and Physics, 28 take Physics and Chemistry while 25 take mathematics and chemistry.How many take(a) All the three subject:(b) Mathematics, but neither Physics nor Chemistry(c) Physics, but neither Mathematics nor Chemistry 5. (02.01 LC)Look at the image, and then choose the option to complete the sentence with the correct informal t command. (2 points)_______ el bal del carro.A. O AbraB. Abras C. abre D. abres Help please I need it asap and thank you A cat bites your hand while youre taking it out of its cage. What disease could you get and how could you prevent it? how are fruit and vegetable made available in the off season? In the figure below, lines I and mare parallel. What is the value of x?1(4x13)X=m(2x + 37) In 1885 the first skyscraper was built and Elisha graves Otis invented what to help the movement through these buildings Find the range of the given function y = 5x + 2, where x > -2 Lee y escoge la mejor respuesta basada en la lectura. Read and select the best answer based on the passage.La salud mental para los sobrevivientes de trauma es un problema de la salud mundial que sigue creciendo. En 2016, las consecuencias para la salud mental de la guerra, el desplazamiento, el bola, los desastres naturales y otros traumas se notan ms cada da. La fuerza de trabajo de salud global de hoy da no est preparada para estos obstculos. En realidad, no hay suficientes trabajadores de salud ahora mismo.Segn la lectura, cul es el tema principal? El tema principal es queA hubo ms trauma y ms sobrevivientes de trauma el ao pasado que en aos anterioresB el mundo se enfrenta a una nueva crisis y se necesitan ms profesionales para manejar las demandasC el bola fue una crisis sorprendente e inolvidable que afect a varios pases mundialmenteD los sobrevivientes de trauma tienen acceso a los servicios que necesitan para mejorar su situacin Select all that apply.What do producers use to make goods and services?natural resourcescapital goodshuman resourcesmoney Help answer the questions!! Perform online or offline research to learn more about the social movements in the United States. Write a note on any one social movement of your choice explaining the causes and consequences of the movement. Also, mention the main leaders, their ideologies, and teaching, etc. 100 pts if correct This week, Marie trimmed 61% of the bushes in her yard. Katie trimmed 7/20 of the bushes in her yard. Who has trimmed a greater percentage of her bushes? Would it beA.B.C.D. Why Carbon monoxide is more harmful than carbon dioxide? The production possibilities curve below shows the hypothetical relationship between the production of guns (national defense) and butter (social goods) in an economy. Combination Guns Butter A 0 4 B 14 3 C 26 2 D 36 1 E 44 0 Your response should be a number ONLY. What is the marginal opportunity cost of producing the second unit of butter can someone please help mee(10 points) in the game of roulette, a player can place a $ 7 bet on the number 28 and have a 1/38 probability of winning. if the metal ball lands on 28, the player gets to keep the $7 paid to play the game and the player is awarded $245. otherwise, the player is awarded nothing and the casino takes the player's $7. what is the expected value of the game to the player? if you played the game 1000 times, how much would you expect to lose? Ballard Company incurred a total cost of $9,400 to produce 300 units of pulp. Each unit of pulp required six (6) direct labor hours to complete. What is the total fixed cost if the variable cost was $1.50 per direct labor hour Dmv practice driving test for Nevada