2. Why might this be the perfect advice for beginning investors?

Answers

Answer 1

Explanation:

Getting the right education is one of the best pieces of advice I would send to someone who is only learning to invest. Investing is all about purchasing firms that you know and appreciate, that have a strong competitive edge, and that have a solid management team, all at a decent price.


Related Questions

Firms HL and LL are identical except for their financial leverage ratios and the interest rates they pay on debt. Each has $23 million in invested capital, has $3.45 million of EBIT, and is in the 25% federal-plus-state tax bracket. Firm HL, however, has a debt-to-capital ratio of 50% and pays 12% interest on its debt, whereas LL has a 30% debt-to-capital ratio and pays only 10% interest on its debt. Neither firm uses preferred stock in its capital structure. Calculate the return on invested capital (ROIC) for each firm. Round your answers to two decimal places.

Answers

Answer:

ROIC for firm HL = 11.25%

ROIC for firm LL = 11.25%

Explanation:

Given:

EBIT = $3,450,000

Tax rate = 25%

Invested capital = $23,000,000

Note that the information above is the same for both firms HL and LL. This implies that their ROIC will be the same as calculated below:

ROIC = (EBIT * (100% - Tax rate)) / Invested capital ……………………. (1)

Substituting the values into equation (1), we have:

ROIC = ($3,450,000 * (100% - 25%)) / $23,000,000 = 0.1125, or 11.25%

Therefore, we have:

ROIC for firm HL = 11.25%

ROIC for firm LL = 11.25%

1. Using a plantwide overhead rate based on cases, compute the overhead cost that is assigned to each case of Extra Fine Salsa and each case of Family Style Salsa. 2. Using the plantwide overhead rate, determine the total cost per case for the two products if the direct materials and direct labor cost is $9 per case of Extra Fine and $8 per case of Family Style. 3.a. If the market price of Extra Fine Salsa is $17 per case and the market price of Family Style Salsa is $12 per case, determine the gross profit per case for each product. 3.b. What might management conclude about the Family Style Salsa product line

Answers

The answer is 13 u add them

discuss the nature of COIDA​

Answers

Answer:

please give me brainlist and follow

Explanation:

The main objective of the COIDA is to facilitate a process which provides for payment of medical treatment and compensation for disablement caused by occupational injuries and diseases sustained by employees in the course of their employment, or for death resulting from such injuries or diseases;

The capital budgeting committee of the Caldwell Pipe Corporation is evaluating the possibility of replacing its old pipe-bending machine with a more advanced model. Information on the existing machine and the new model follows: Existing machine New machine Original cost $200,000 $400,000 Market value now 80,000 Market value in year 5 0 20,000 Annual cash operating costs 40,000 10,000 Remaining life 5 yrs 5 yrs Refer to Caldwell Pipe Corporation. If the company buys the new machine and disposes of the existing machine, corporate profit over the five-year life of the new machine will be ________ than the profit that would have been generated had the existing machine been retained for five years.

Answers

Answer:

Caldwell Pipe Corporation

If the company buys the new machine and disposes of the existing machine, corporate profit over the five-year life of the new machine will be ___$150,000_____ than the profit that would have been generated had the existing machine been retained for five years.

Explanation:

a) Data and Calculations:

                                                    Existing machine    New machine

Original cost                                     $200,000              $400,000

Market value now                                 80,000

Market value in year 5                          0                           20,000

Annual cash operating costs               40,000                   10,000

Remaining life                                        5 yrs                       5 yrs

Total cash operating costs             $200,000               $50,000

Difference between the annual cash operating costs = $150,000 ($200,000 - $50,000)

b) Corporate profit is based on the difference between the net revenue and the cost of operations.  With the old machine, the total cash operating costs after 5 years will be $200,000 ($40,000 * 5).  On the other hand, with the new machine, the total cash operating costs after 5 years will be $50,000 ($10,000 * 5).  This makes an operating cost difference of $150,000 ($200,000 - $50,000).

Suppose your company is considering exporting to a new market and needs to determine whether it should sell a basic or luxury version of its product there. Data on all of the following EXCEPT _____ would best help answer that question. Group of answer choices per capita GDP general consumption patterns GDP demographic trends

Answers

Answer:

whats qustion

Explanation:

Flexible Budget for Assembly Department Steelcase Inc. (SCS) is one of the largest manufacturers of office furniture in the United States. In Grand Rapids, Michigan, it assembles filing cabinets in an Assembly Department. Assume the following information for the Assembly Department: Direct labor per filing cabinet 18 minutes Supervisor salaries $250,000 per month Depreciation $18,500 per month Direct labor rate $28 per hour Prepare a flexible budget for 70,000, 80,000, and 90,000 filing cabinets for the month ending February 28 in the Assembly Department, similar to Exhibit 5.

Answers

Answer:

Results are below.

Explanation:

Giving the following formula:

Direct labor per filing cabinet=  18/60= 0.3

Direct labor rate $28 per hour

The supervisor salary and depreciation will remain constant, we will not take them into account.

70,000 units:

Direct labor hours= (0.3*70,000)= 21,000

Direct labor cost= 21,000*28= $588,000

80,000 units:

Direct labor hours= (0.3*80,000)= 24,000

Direct labor cost= 24,000*28= $672,000

90,000 units:

Direct labor hours= (0.3*90,000)= 27,000

Direct labor cost= 27,000*28= $756,000

Assume Zap Industries reported the following adjusted account balances at year-end. 2019 2018 Accounts Receivable $ 2,496,320 $ 1,937,472 Allowance for Doubtful Accounts (126,400 ) (103,360 ) Accounts Receivable, Net $ 2,369,920 $ 1,834,112 Assume the company recorded no write-offs or recoveries during 2019. What was the amount of Bad Debt Expense reported in 2019

Answers

Answer: $23,040

Explanation:

Based on the information given in the question and assuming the company recorded no write-offs or recoveries during 2019, the amount of Bad Debt Expense reported in 2019 will be the difference between the ending balance of the allowance account and the beginning balance of the allowance account. This will be:

= $126,400 - $103,360

= $23,040

Therefore, the correct answer is $23,040

The net income reported on the income statement is $97,309. However, adjusting entries have not been made at the end of the period for the
supplies expense of $2,135 and accrued salaries of $1,163. Net income, as corrected, is
a. $96,146
b. $97,309
c. $94,011
d. $95,174

Answers

The answer to your question is D

A consulting engineering firm wants to make a preliminary cost estimate for the design/construct of an e-commerce warehouse facility in the south of the country. The firm completed a similar project in 2012 that had a construction cost of $70 million, and it wants to use the ENR Construction Cost Index (CCI) to update the cost. If the index value in 2012 was 8802 and today it is 12,250, determine the estimated cost of the facility today. (Note: CCI values may be different on its website.)

Answers

Answer: $97,421,041

Explanation:

Cost for the facility in 2012 = $70 million

Construction Cost Index in 2012 = 8802

Construction Cost Index today = 12250

The estimated cost of the facility today will be:

= Cost of facility in 2012 × (CCI today / CCI in 2012)

= 70,000,000 × 12250/8802

= $97,421,041

The estimated cost of the facility today is $97,421,041.

the burning of candle stick is a good example of ____change .(a) temporary (b) permanent (c) conditionally​

Answers

Answer:

Explanation:

Option A temporary is the correct answer

\AllCity, Inc., is financed 40% with debt, 8% with preferred stock, and 52% with common stock. Its cost of debt is 5.7%, its preferred stock pays an annual dividend of $2.49 and is priced at $30. It has an equity beta of 1.15. Assume the risk-free rate is 1.7%, the market risk premium is 7.3% andAllCity's tax rate is 35%. What is its after-tax WACC? [Note: Assume that the firm will always be able to utilize its full interest tax shield.]

Answers

Answer:

WACC = 6.38%

Explanation:

Cost of equity = 1.7% + (1.15 x 5.6%) = 8.14%

Weight of equity = 52%

After tax cost of debt = 5.7% x (1 - 35%) = 3.705%

Weight of debt = 40%

Cost of preferred stock = $2.49 / $30 = 8.3%

Weight of preferred stock = 8%

WACC = (8.14% x 0.52) + (3.705% x 0.4) + (8.3% x 0.08) = 6.3788% ≈ 6.38%

On December 31, 2018, a company had assets of $20 billion and stockholders' equity of $16 billion. That same company had assets of $40 billion and stockholders' equity of $13 billion as of December 31, 2019. During 2019, the company reported total sales revenue of $13 billion and total expenses of $11 billion. What is the company's debt-to-assets ratio on December 31, 2019

Answers

Answer:

62.50 %

Explanation:

Debt-to-assets ratio = Interest bearing debt / total assets x 100

where,

Accounting Equation :

Assets = Equity + Liability

also stated,

Liability = Assets - Equity

therefore

Interest bearing debt = Assets - Equity

Equity = Stocks + Retained Earnings

for 2019

Equity = $13 billion + ($13 billion - $11 billion) = $15 billion

Interest bearing debt = $40 billion - $15 billion = $25 billion

therefore,

Debt-to-assets ratio = $25 billion / $40 billion x 100 = 62.50 %

Conclusion

The company's debt-to-assets ratio on December 31, 2019 is 62.50 %

Lara uses the standard mileage method for determining auto expenses. During 2020, she used her car as follows: 21,800 miles for business, 4,360 miles for personal use, 6,540 miles for a move to a new job, 2,180 miles for charitable purposes, and 1,090 miles for medical visits. Presuming that all the mileage expenses are allowable (i.e., not subject to percentage limitations), what is Lara's deduction for:

Answers

Answer:

A. Business $11,881

B. Charitable $305.2

C. Medical $196.2

Explanation:

Calculation to determine Lara's deduction for:

a. Deduction for Business= (21,800 miles x .545)

Deduction for Business= $11,881

b. Deduction for Charitable= (2,180 miles x .14)

Deduction for Charitable= $305.2

c. Deduction for Medical=(1,090 miles x .18)

Deduction for Medical=$196.2

Therefore Lara's deduction are:

A. Business $11,881

B. Charitable $305.2

C. Medical $196.2

Petrus Framing's cost formula for its supplies cost is $1,890 per month plus $9 per frame. For the month of March, the company planned for activity of 629 frames, but the actual level of activity was 634 frames. The actual supplies cost for the month was $7,860. The activity variance for supplies cost in March would be closest to: Multiple Choice $309 F $309 U $45 F $45 U

Answers

Answer:

Activity variance= $310 unfavorable

Explanation:

To calculate the activity variance, we need to use the standard costs and planned activity:

Activity variance= standard cost*planned activity - actual costs

Activity variance= (1,890 + 9*629) - 7,860

Activity variance= 7,551 - 7,860

Activity variance= $310 unfavorable

Malone Co. owned 70% of Bernard Corp.'s common stock. During November 2021, Bernard sold merchandise to Malone for $150,000. At December 31, 2021, 40% of this merchandise remained in Malone's inventory. For 2021, gross profit percentages were 25% of sales for Malone and 30% of sales for Bernard. The amount of intra-entity gross profit remaining in ending inventory at December 31, 2021 that should be eliminated in the consolidation process is: Multiple Choice $18,000. $45,000. $36,000. $11,250. $14,400.

Answers

Answer:

$18,000

Explanation:

Calculation to determine what The amount of intra-entity gross profit remaining in ending inventory at December 31, 2021 that should be eliminated in the consolidation process is:.

Using this formula

Intra-Entity Gross Profit =(Transfer Price × Percentage of Bernard's GP) × Intra-Entity Transfers Remaining in Ending Inventory

Let plug in the formula

Intra-Entity Gross Profit=($150,000×30% )×40%

Intra-Entity Gross Profit=$45,000×40%

Intra-Entity Gross Profit=$18,000

Therefore The amount of intra-entity gross profit remaining in ending inventory at December 31, 2021 that should be eliminated in the consolidation process is:$18,000

Engler Company purchases a new delivery truck for $55,000. In addition, the sales taxes are $4,000. Engler also paints on the logo of the company on the side of the truck for $1,600. The truck license is an additional $160. The truck also undergoes a one-time safety testing for $290. Finally, the truck also requires a tune up and oil change for $500. What does Engler record as the cost of the new truck

Answers

Answer:

$61,390

Explanation:

Calculation to determine What does Engler record as the cost of the new truck

Using this formula

Cost of new truck=Purchase price+Sales tax, painting +Logo on the side of the truck +Safety testing +Tune up and oil change

Let plug in the formula

Cost of new truck=$55,000 + $4,000 + $1,600 + $290 +$500

Cost of new truck= $61,390

Therefore what Engler will record as the cost of the new truck is $61,390

Esquire Inc. uses the LIFO method to report its inventory. Inventory at January 1, 2021, was $420,000 (21,000 units at $20 each). During 2021, 82,000 units were purchased, all at the same price of $23 per unit. 86,000 units were sold during 2021. Assuming an income tax rate of 25%, what is LIFO liquidation profit or loss that the company would report in a disclosure note accompanying its financial statements

Answers

Answer: Profit of $9,000

Explanation:

First find the Cost of goods sold assuming the LIFO was used. 82,000 of the most recent stock will be sold and 4,000 will be taken from the beginning stock to reach 86,000 units.

= (82,000 units * 23) + (4,000 * 20)

= $‭1,966,000‬

LIFO liquidation profit(loss):

= (Sales - Cost of Goods sold) * ( 1 - Tax)

Selling price is assumed to be $23 which is cost of recent inventory.

= [(86,000 * 23) - 1,966,000 ] * (1 - 25%)

= 12,000 * 0.75

= $9,000

Leisure Lodge Corporation is expected to pay the following dividends over the next four years: $22.00, $15.00, $6.00 and $3.20. Afterwards, the company pledges to maintain a constant 4 percent growth rate in dividends forever. If the required return on the stock is 19 percent, what is the current share price

Answers

Answer:

P0 = $45.299899  rounded off to $45.30

Explanation:

The dividend discount model (DDM) can be used to calculate the price of the stock today. DDM calculates the price of a stock based on the present value of the expected future dividends from the stock. The formula for price today under DDM is,

P0 = D1 / (1+r)  +  D2 / (1+r)^2  +  ...  +  Dn / (1+r)^n  +  [(Dn * (1+g) / (r - g)) / (1+r)^n]

Where,

D1, D2, ... , Dn is the dividend expected in Year 1,2 and so ong is the constant growth rate in dividendsr is the discount rate or required rate of return

P0 = 22 / (1+0.19)  +  15 / (1+0.19)^2  +  6 / (1+0.19)^3  + 3.2 / (1+0.19)^4  +  

[(3.2 * (1+0.04) / (0.19 - 0.04)) / (1+0.19)^4]

P0 = $45.299899  rounded off to $45.30

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The Manchester Corporation manufactures wooden pictures frames. In order to better manage costs, the Manchester Corporation had previously developed the following standards for the manufacture of its product:
Each unit should have 3/4 of a pound of direct materials purchased at $12 per pound.
Each unit should be produced in 48 minutes at a direct labor cost of $16 per hour. The company had the following detailed retails:
Actual production was 20,000 units using 14,600 pounds of direct materials at a total cost of $168,000 and required 11,000 direct labor hours at a total cost of $190,000.

Answers

Questions

The Manchester Corporation manufactures wooden pictures frames. In order to better manage costs, the Manchester Corporation had previously developed the following standards for the manufacture of its product:

Each unit should have 3/4 of a pound of direct materials purchased at $12 per pound.

Each unit should be produced in 48 minutes at a direct labor cost of $16 per hour. The company had the following detailed retails:

Actual production was 20,000 units using 14,600 pounds of direct materials at a total cost of $168,000 and required 11,000 direct labor hours at a total cost of $190,000.

What is the company cost variance related to direct labour

Answer:

Direct labour cost total Variance  = $66,000 favorable

Explanation:

The direct labor cost total variance is the difference between standard labour cost of the actual production achieved and the actual labour cost.

The standard labour cost of labour per unit of output is not given. So, we work it out first

Standard labour cost per unit= 48/60× $16= 12.8 per unit

                                                                                                   $

20,000 units should have cost (20,000× 12.8)                256,000

but did cost                                                                         190,000

Direct labour cost total Variance                                       66,000 favorable

Direct labour cost total Variance  = $66,000 favorable

The Direct Labor cost variance is $66,000.

What is labor cost variance?

It is the difference between the standard and actual labor cost required to produce goods or services.

Labor cost variance= Standard Cost of Labor Actual Cost of Labor .

Given:

1 unit=3/4th pound of direct material at the rate $12/ pound

1 unit takes 48 minutes

Direct labor cost=$16/ hour

Actual production=20,000 units

Direct material required = 14,600 pounds

Total cost=$168,000

Required - direct labor hours=11,000 at total cost $190,000.

Standard labor cost per unit= time taken to complete 1 unit X hourly Rate of labor

= 48/60× $16= 12.8 per unit

Standard Cost of labor (20,000× 12.8)                    $256,000

Less-Actual  Cost of labor  (given)                          $190,000

Direct labor cost Variance                                       $66,000

Therefore, the Labor cost variance is $66,000.

Learn more about Labor cost variance here:

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​M&M's Proposition II suggests that in a world of no taxes and no​ bankruptcy, ________. A. in simple​ terms, as the firm adds more debt to the financing​ mix, the shareholders require a higher and higher return on equity such that it exactly offsets the use of the cheaper debt B. no matter what the debtequity ratio​ is, the Ra or WACC of the firm increases with debt C. the value of the firm is sensitive to the funding choice between debt and equity D. Statements​ A, B, and C are all incorrect.

Answers

Answer:

A

Explanation:

Gary Radio Corporation is a subsidiary of Salem Companies. Gary makes car radios that it sells to retail outlets. It purchases speakers for the radios from outside suppliers for $56 each. Recently, Salem acquired the Hyden Speaker Corporation, which makes car radio speakers that it sells to manufacturers. Hyden produces and sells approximately 200,000 speakers per year, which represents 70 percent of its operating capacity. At the present volume of activity, each speaker costs $48 to produce. This cost consists of a $32 variable cost component and an $16 fixed cost component. Hyden sells the speakers for $60 each. The managers of Gary and Hyden have been asked to consider using Hyden's excess capacity to supply Gary with some of the speakers that it currently purchases from unrelated companies. Both managers are evaluated based on return on investment. Hyden's manager suggests that the speakers be supplied at a transfer price of $60 each (the current selling price). On the other hand, Gary's manager suggests a $56 transfer price, noting that this amount covers total cost and provides Hyden a healthy contribution margin.
a. What transfer price would you recommend?
b. Discuss the effect of the intercompany sales on each manager's return on investment.
c. Should Hyden be required to use more than excess capacity to provide speakers to Gary? In other words, should it sell to Gary some of the 200,000 units that it is currently selling to unrelated companies? Why or why not?

Answers

Answer:

Salem Companies

a. I recommend a transfer price of $56 per unit (in view of the excess capacity).

b. The intercompany sales at $56 per unit will increase Hyden's return on investment because it will use excess capacity to produce the required units while still selling to outside customers at $60 per unit.  With regard to Gary's return on investment, there will be no change as this is the same price it buys from outside suppliers.  However, if the price were to be $60 per unit, the return on investment will reduce while skyrocketing Hyden's.

c.  Hyden can still sell some of the 200,000 units that it currently sells to unrelated companies at $56 if the outside demand is less than 200,000 units or if Gary will buy at $60 per unit.

Explanation:

a) Data and Calculations:

Purchase price from outside suppliers = $56 each

Production units of Hyden = 200,000

Capacity of Hyden = 285,714

Unit cost at present volume of activity = $48

Variable cost = $32

Fixed cost = $16

Transfer price by Hyden at $60:

Profit per unit = $12 ($60 - $48)

Return on investment = 25% ($12/$48 * 100)

Transfer price at $56 using excess capacity:

Incremental profit per unit = $24 ($56 - $32)

Incremental return on investment = 75% ($24/$32 * 100)

Transfer price at $56 producing below capacity:

Profit per unit = $8 ($56 - $48)

Return on investment = 16.7% ($8/$48 * 100)

On January 2, 2018, Ava Co. issued at face value $119,600 of 7% bonds convertible in total into 13,686 shares of Ava's common stock. No bonds were converted during 2018. Throughout 2018, Ava had 10,000 shares of common stock outstanding. Ava's 2018 net income was $110,936. The income tax rate is 30%. No potential common shares other than the convertible bonds were outstanding during 2018. The numerator in the diluted earnings per share calculation for 2018 would be:

Answers

Answer:

$116,796.4

Explanation:

The computation of the numerator in diluted earning per share is given below

As we know that

Diluted earning per share = Net income + ( interest expense × (1 - tax rate)) ÷ diluted potential common stock

Now the numerator is

= Net income + ( interest expense × (1 - tax rate))

= $110,936 + ($119,600 ×0.07 × (1 - 0.30))

= $110,936 + $5,860.4

= $116,796.4

Monopsonistic exploitation is A. the difference between the number of workers employed by a competitive firm and those employed by a monopsonist. B. the difference between the marginal revenue product of labor and the wage paid by the monopsonist. C. equal to the marginal factor cost of the monopsonist. D. the difference between the monopsony wage and the competitive wage.

Answers

Answer:

B. the difference between the marginal revenue product of labor and the wage paid by the monopsonist.

Explanation:

An employee can be defined as an individual who is employed by an employer of labor to perform specific tasks, duties or functions in an organization.

Basically, an employee is saddled with the responsibility of providing specific services to the organization or company where he is currently employed while being paid a certain amount of money hourly, daily, weekly, or monthly depending on the contractual agreement between the two parties (employer and employee).

Hence, while an employer may be the owner of a business firm or company, an employee is a subordinate employed to provide unwavering services to the employer while also, being professional and diligent at all times.

Monopsony involves a situation in which an employer has numerous employees who are seeking to gain employment. Thus, this phenomenon avails employers the ability or opportunity to take undue advantage of the employees through exploitations by setting lower wages while employing fewer employees or workers.

Hence, monopsonistic exploitation is the difference between the marginal revenue product of labor and the wage paid by the monopsonist.

Bank reconciliations

Answers

Answer:

When you reconcile your business bank account, you compare your internal financial records against the records provided to you by your bank. A monthly reconciliation helps you identify any unusual transactions that might be caused by fraud or accounting errors, and the practice can also help you spot inefficiencies.

Meaning:

A bank statement is a list of all transactions for a bank account over a set period, usually monthly. The statement includes deposits, charges, withdrawals, as well as the beginning and ending balance for the period.

who is she what’s her product and company??

Answers

Answer:Harpo Productions (or Harpo Studios) is an American multimedia production company founded by Oprah Winfrey and based in West Hollywood, California. It is the sole subsidiary of her media and entertainment company Harpo, Inc.

Explanation:

Suppose that low-skilled workers employed in clearing woodland can each clear one acre per month if each is equipped with a shovel, a machete, and a chainsaw. Clearing one acre brings in $1,000 in revenue. Each worker’s equipment costs the worker’s employer $150 per month to rent and each worker toils 40 hours per week for four weeks each month. a. What is the marginal revenue product of hiring one low-skilled worker to clear woodland for one month?

Answers

Answer: $1000

Explanation:

Marginal Revenue Product simply refers to the additional revenue that's gotten when one or more unit of input is used. It is the marginal revenue that us gotten as a result of additional resource.

From the question, we are informed that clearing one acre brings in $1,000 in revenue, therefore the marginal revenue product of hiring one low-skilled worker to clear woodland for one month is $1000

Merchandise that is priced significantly lower than what customers expect to pay is likely to remain unsold.
a) True
b) False

Answers

B it’s false bc everyone would buy it

Which of these are mathematical laws that help us solve numerical problems? O A decimals O B. graphs O C. formulas OD. percentages O E. tractions​

Answers

Answer:

The answer is C. Formulas.

Explanation:

Formulas: It is just a mathematical rule that is expressed in numerals or some other symbols and is used to solve a numerical problem.

8. What is an example of a situation in which a shortage is caused by a change in
supply?

Answers

Answer:

Temporary supply constraints, e.g. supply disruption due to weather or accident at a factory.

Fixed prices – and unexpected surge in demand, e.g. demand for fuel in cold winter.

Government price controls, such as maximum prices.

Monopoly which restricts supply to maximise profits.

QUESTION ONE (1)
Unibic India: From Fastest Growing Niche Cookie Brand to a Challenger?
In 2007, Lighthouse Funds acquired a 25% stake in Unibic from Unibic Australia for Rs. 200 million. In 2010, Unibic Australia started making losses and wanted to withdraw from the Indian market. At that time, Unibic operated solely in the premium, high-margin cookies segment in India, with a share of around 8%. It had a market presence primarily in south India and was exporting to the Middle East and Hong Kong. It had strategic alliances to make cookies for various private players. However, it was not yet making profits and was cash- strapped...
Over the next few years, Unibic grew rapidly. Its growth was primarily fueled by the changes sweeping through the Indian biscuit industry, wherein glucose biscuits that had dominated the market, gradually lost out to cream biscuits and cookies. The reasons for the shift included rising disposable incomes leading to an increase in consumption of premium biscuits; a larger number of manufacturing facilities of premium biscuits; growing health awareness; innovation bringing in attractive new products; rising affordability of cookies; and increase in eye-catching packaging...
Over the years, Unibic regularly introduced fresh and unique flavors, ultimately producing over 30 variants of cookies. Its products could be broadly categorized into chocolate, butter, milk, savory, and health. The company considered its target market to be between the ages of 14 and 40. It continued its efforts at innovation and produced new products which would appeal to its target market...
In 2015, Unibic had used celebrity endorsement by signing on south Indian actor Shruti Hassan, for over a year. It stated that it wanted someone who was relevant and would give the brand a boost to get to the numbers it wanted in the South...
Unibic didn’t advertise much in print media; TV remained the company’s core focus and got the largest chunk of its advertising spend, followed by digital and OOH. Instead of following the traditional strategy of having a similar marketing campaign across markets, Unibic employed a unique strategy in each market, thereby playing to its strengths in each market while keeping in mind the market conditions and consumption patterns...
From 2019 onward, Unibic started feeling the heat of the economic slowdown in India. The Indian economic slowdown of 2019 led to a serious and continuing decline in the country’s real estate, automobile and construction sectors and in overall consumption demand. The second quarter (July- September) of the financial year (April 2019-March 2020) witnessed a drastic fall in the gross domestic product (GDP) growth rate to 4.5%. The main reasons attributed to the fall in the GDP growth rate were – contraction in manufacturing activity, weakened investments, and lower consumption demand.
As of 2020, Unibic had the largest wire cut cookie manufacturing plant in India. The plant had the capability to manufacture 100 tonnes of cookies each day, with five production lines. While it used 98% of its production capability to produce its own brand, the rest was used to manufacture for private label brands – six in India and 10 across the world. It had annual revenu7 es of Rs. 5 billion. It also exported its products to more than 21 countries including across Australia, North America, the UK, and Europe, Asia, the Middle East, and New Zealand. It derived 45% of its earnings from the south of India.
Questions:
a) Explain three factors that had a negative impact on the financial performance of Unibic in its early years.
b) Which environmental force did Unibic use in segmenting its market? What is this force about? (6 marks)
c) What does the following statement suggest to you about Unibic: “It continued its efforts at innovation and produced new products which would appeal to its target market”? (3 marks)
DC: ACD01-F004

d) Which marketing strategy did Unibic use in 2015 and explain any two (2) reasons why firms adopt that strategy? (9 marks)
e) What main media did Unibic use to implement its marketing strategy? State one advantage of this media. (6 marks)

Answers

Answer:

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